From 2023 to 2025, an Hortus module was installed in front of Carrefour Market Piazzale Siena<\/span> in Milan, becoming an active promotional tool<\/b><\/span> and a concrete example of an ultra-short supply chain.<\/p>\n Inside this innovative urban garden, aromatic herbs and microgreens were cultivated for direct sale in the store, creating an immediate connection between production and consumption.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#99B06E” header_2_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”] Carrefour’s objective was to strengthen the perception of freshness and sustainability<\/b><\/span> of the products offered, differentiating itself through a tangible customer experience.<\/p>\n The challenge was to bring production as close as possible to the end consumer, reducing transportation and intermediate steps, and making the quality of zero-centimeter products visible.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#99B06E” header_2_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”] Agricooltur installed a mobile Hortus module<\/b><\/span> outside the store, designed to integrate aeroponic cultivation with promotional and sales activities.<\/p>\n \n The solution included:<\/p>\n On-site cultivation of aromatic herbs and microgreens;<\/p>\n<\/li>\n Direct integration between production and the store’s internal shelves;<\/p>\n<\/li>\n Presence of Agricooltur staff for customer promotion and awareness activities;<\/p>\n<\/li>\n Visual displays to communicate sustainability, short supply chain, and freshness.<\/p>\n<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_text_color=”#99B06E” header_2_font_size=”30px” custom_margin=”||0px||false|false” global_colors_info=”{}”] The project enabled:<\/p>\n Offering customers products cultivated in front of the store;<\/p>\n<\/li>\n Making the concept of urban zero-kilometer<\/b><\/span> visible and tangible;<\/p>\n<\/li>\n Increasing consumer interest and participation;<\/p>\n<\/li>\n Positioning Carrefour as an active player in promoting sustainable practices.<\/p>\n<\/li>\n<\/ul>\n \n An effective example of integration between retail and innovative agriculture<\/b><\/span>, capable of bringing the public closer to production and enhancing fresh products.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.5″ _module_preset=”default” background_color=”#f2f2f2″ custom_padding=”||||false|false” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”other projects” _builder_version=”4.27.5″ _module_preset=”default” title_level=”h2″ title_font_size=”50px” title_font_size_tablet=”35px” title_font_size_phone=”35px” title_font_size_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_heading][et_pb_blog fullwidth=”off” post_type=”project” posts_number=”3″ _builder_version=”4.27.5″ _module_preset=”default” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" From 2023 to 2025, an Hortus module in front of Carrefour Market in Piazzale Siena enabled the cultivation and sale of zero-kilometer products, combining sustainability and retail.<\/p>\n","protected":false},"author":1,"featured_media":398017,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[168],"project_tag":[170,172,171,169],"class_list":["post-398015","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-retail-and-large-scale-distribution","project_tag-carrefour","project_tag-large-scale-distribution","project_tag-milan","project_tag-project"],"acf":[],"yoast_head":"\nneed<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}” custom_margin=”||80px||false|false”]
solution<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}” custom_margin=”||80px||false|false”]
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results<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}” custom_margin=”||80px||false|false”]
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